If you've ever wanted to speed up the beer-cooling process, you'll understand the allure of this print ad from Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. The print ad was made with salt particles, which reduce the freezing point of water.
This print ad won the Mobile Grand Prix at Cannes in 2014. The ad includes a wristband you could attach to your children as they run around the beach. The app lets you set a distance and receive alerts if your children wander beyond the limit.
UTEC, an engineering and technology university, wanted to recruit more students. Instead of placing the smiling faces of young graduates on a billboard, it created an ad that pulled moisture out of the air in Lima, Peru, which sees very little rain each year.
The brand teamed up with Wired to promote the Moto X's customization. People could change the color of the phone by pushing buttons.
5. Kontor Records
Kontor Records wanted to get the attention of creative advertising professionals. Instead of mailing out the latest CD, it sent a vinyl record via email to its mailing list with a paper turntable that could be played with an iPhone.
This print ad for the car brand features a one-page interactive print ad with a front view of the car that asked people to hit the ad. The spread following it included a mini air bag that inflated when hit.